the hive
logo
corporate design
the hive
hive
+ drink
= the hive bar
Although I never officially had the commission to design the logo for a new bar called "The Hive" in Vogelstang, I began experimenting with the name in 2021 and created a typographic logo. Honeycamp Mannheim, the owners of the bar, were so impressed with the result that they not only allowed me to develop the final logo but also commissioned me to design the entire corporate identity and a part of the interior.
The bar's logo cleverly combines the visual element of a beehive ("The Hive") with a long drink, representing the bar itself. By skillfully combining these two elements, the logo embodies the identity of the bar in a memorable way. The long drink as a visual element emphasizes the central role the bar plays as a place for social gatherings and community interactions.
Only typographic elements of the name "The Hive" are used in the logo design.
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